Media Day & Visual Content Creation
We executed a comprehensive Media Day production for the Emlak Konut Sports Club Women's Basketball Team’s new season launch. The core objective of the project was to capture the team’s energy, determination, and professional identity through high-impact photography and dynamic video content, delivering a versatile visual library for digital platforms, fans, and media outlets.
EKSK MEDIA DAY
STATION - 01
EURO
LEAGUE
EUROLEAGUE STANDARDS
Shot against a clean white seamless backdrop, this station was managed according to the official reference catalog provided by EuroLeague. The setup delivered all required standard poses, squad visuals, and creative group compositions within exact brand parameters.
Photographer: Refik Akyüz
EKSK MEDIA DAY
STATION - 02
FREESTYLE
FREESTYLE & MOOD POSES
This station was dedicated to creative freestyle photography. Using high-contrast silhouettes and expressive lighting, this setup captured raw emotion, athletic focus, and unscripted player moments outside standard template guidelines.
Photographer: Doğukan Köse
EKSK MEDIA DAY
STATION - 03
GREEN SCREEN
DYNAMICAL GREEN SCREEN CUTS
Designed for seamless post-production integration, this studio setup utilized full green screen keying to isolate athletes in high resolution. The captured motion passes and cutout poses were crafted specifically for broadcast graphics, 3D stadium visuals, and digital player cards.
D.O.P: Hüseyin Kama
Camera Assistant: Akın Çay
EKSK MEDIA DAY
STATION - 04
SIGN THE LENS
INTERACTIVE SIGN-THE-LENS
A signature media day classic, this interactive station placed players face-to-face with the camera to sign digital overlays and deliver intense game-face closeups. Designed to generate high-engagement social media teasers and broadcast intro stingers for matchday streams.
D.O.P: Ece Öğüt
Camera Assistant: Furkan Bembeyaz
EKSK MEDIA DAY
STATION - 05
HERO SHOTS
COURT HERO & PROMO SHOTS
Set directly on the court with atmospheric haze and cinematic dramatic lighting, Station 05 combined high-speed video production with dynamic photo shoots. These flagship hero assets capture team dominance and individual player profiles, serving as the core visual identity for the entire season launch campaign.
D.O.P: Onurhan Dergi
Photographer: Altan Can
Camera Assistant: Ali Can Bilgin
Photo Assistant: Can Karataş
EKSK MEDIA DAY
BACKSTAGE
Agency: MadX Growth Solutions
Production: LookUp
Lighting: Işık Sanat
Organization Manager: Meriç Çolak
Director: Mail Murad
2nd Unit Director: Burak Haliloğlu
Floor Managers: Deniz Yapılcan, Kardelen Demir
Equipment Manager: Ali Can Bilgin
D.I.T. : Helin Jülide Tübe
Backstage: Boran Yüksekal
PROJECT SNAPSHOT
CORE INFO
Client: Emlak Konut Sports Club
Industry: Professional Sports & Athletics (EuroLeague Women & KBSL)
Services: Pre-Production, Creative Direction, Media Day Production, Studio Setup, Photography, Videography, Retouching, Keying & Color Grading
Duration: Full Campaign Planning & Single-Day High-Intensity Shoot
Partnership: Production & Creative Execution Partner
SCOPE & DELIVERABLES
Creative Direction & Pre-Production: Managed complete pre-production workflows, including moodboard creation, reference catalog alignment, station flow architecture, and technical set planning.
5-Station Studio Setup: Executed technical and creative shoots across 5 dedicated stations (EuroLeague Standards, Freestyle, Green Screen, Sign the Lens, Court Hero Shots).
Retouched Official Photography: Comprehensive high-resolution photo library including fully retouched player headshots, squad portraits, and creative freestyle action stills.
Green Screen Keying & Cutouts: Professional chroma key removal, edge refinement, and cutout asset preparation for broadcast and 3D stadium integration.
Color Graded Video Footages: High-speed motion passes, "Sign the Lens" closeups, and court hero shots processed with primary color correction and cinematic color grading.
Raw Media Master Delivery: Complete delivery of production-ready, post-processed video footages and retouched visual assets for the client’s media team.
HIGHLIGHTS & IMPACT
Collaboration Focus: Oversee the end-to-end creative workflow—from initial concept references to on-site coordination of a multi-disciplinary crew (D.O.P, lead photographers, lighting technicians, and floor managers) conforming strictly to EuroLeague guidelines.
Key Outcome: Delivered a polished, broadcast-ready library of retouched stills and color-graded footages, empowering Emlak Konut SK’s media team with high-end visual assets for the new season.