Rope Access
Zi Endüstriyel is an engineering company that provides technical services on high-rise structures using rope access techniques. The main objective of the project is to present the company’s field expertise and operational discipline through a professional visual language.
In this context, Lookup developed a corporate catalog design, on-site production, and social media content that effectively reflect the brand’s corporate identity and reference projects.
PROJECT SNAPSHOT
CORE INFO
Client: Zi Industrial
Industry: Industrial Rope Access & Extreme Height Operations
Services: Rope-Access Video Production, Visual Identity, Industrial Photography & Catalog Design
Duration: 8-Year Strategic Partnership
Partnership: Long-Term Production & Agency Partner
SCOPE & DELIVERABLES
Extreme Rope-Access Video Production: On-rope, high-altitude day & night shoots operating alongside technicians across Turkey’s largest sites
Corporate Brand Films & Social Content: High-impact video assets showcasing industrial rope access techniques
Educational & Safety Video Series: Comprehensive video guides for "Working at Height" professional training programs
Complete Brand Identity & Graphic Design: End-to-end visual language, branding assets, and custom web content
Catalog: Design and layout of a high-end, 76-page print-ready brand catalog (TR/EN)
Industrial Photography Suite: High-resolution operational photoshoots captured on-site and at height
HIGHLIGHTS & IMPACT
Collaboration Focus: Over an 8-year partnership, our team went on the ropes to film and photograph Zi Industrial’s most complex operations at extreme heights, day and night—building their entire visual identity, web content, and print collateral directly from the field.
Key Outcome: Established Zi Industrial as the top-tier authority in extreme industrial rope access with a robust media library, safety video series, and a comprehensive 76-page international print catalog.